I just wanted to share two “Mother” inspired videos on this Mother’s Day! I am sure you will all enjoy them.

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The Boston agency posted this job listing online for a “director of operations” position at a company called Rehtom Inc. Here is the list:

• Standing up almost all the time
• Constantly exerting yourself
• Working from 135 to unlimited hours per week
• Degrees in medicine, finance and culinary arts necessary
• No vacations
• The workload goes up on Thanksgiving, Christmas, New Year’s and other holidays
• No time to sleep
• Expert negotiation skills
• The ability to work amidst chaos
• Salary = $0
The job ad got 2.7 million impressions from paid ad placements. Only 24 people inquired. They interviewed via webcam, and their real-time reactions were captured on video.(http://www.adweek.com/adfreak/24-people-who-applied-worlds-toughest-job-were-quite-surprise-157028)
The responses from the applicants are as follows:
insane
inhuman
sick twist
Is it legal?
And yet, billions of women hold this position and love every minute of it.
This video is very touching, please watch!

Note:Mileskiewicz, an associate for the Mullen Agency in Boston, came up with the concept and oversaw production for the Mother’s Day video produced for American Greetings Card Company. The company enlisted the agency to create an online and mobile-friendly message to promote their product without using television or radio.(http://www.okcfox.com/story/25244962/job-applicants-for-worlds-toughest-job-get-a-big-shock)

Proctor & Gamble also launched “Thank You Mom” campaign before the 2012 London Olympics. The video drew 74 million viewers and won an Emmy award.
The hardest job in The World,
Is the best job in The World.
Thank you, Mom!

Reference: Here’s the Original, Tear-Inducing ‘Mom Is the World’s Toughest Job’ Video Matt Vella @mattvella
http://time.com/64780/heres-the-original-tear-inducing-mom-is-the-worlds-toughest-job-video/